5 Reasons Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasingly popular channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is especially true when you're investing in search engine optimization. While the benefits of social media may not be immediately apparent, they are crucial for SEO support. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time now. A social engagement is when people like, comment or share tweets about an article. The more the number of social interactions that a piece content receives, the more social signals you can build for your website. Search engines evaluate these signals from social media, and then use them as a quality factor when ranking the content. This allows search engines to identify the most popular content and what their algorithms consider top-quality. If something receives a lot of social engagement the content can be indexable.

2.) Link Building
It's past the period when you could just make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. What is the best way to reach websites who are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media enables you to expose your content to of relevant audiences that may be in a position to influence them to link to your content in the event that it is worthy of linking to. People who connect your content to their friends and increase the reach of your content.

3.) The amplifying of content
It doesn't matter how high-quality the content you publish, it's unlikely to gain traction until you amplify it. Email marketing is an excellent method to amplify content, شراء ساعات مشاهدة يوتيوب but it can only reach the people in your database of marketing. Social media can help you increase the reach of your content. If you share your content, your following will also spread it to their networks in the event that they find it helpful. This will allow them to promote your content to their followers, which will increase your reach. In return, you will gain lots of relevant traffic and inbound links, as well as brand recognition and social signals All of these are utilized by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your website and how much it should be believed to be in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google's credibility and aid in branded searches.

5) Social Indexing
Since search engines index social media accounts these profiles are now showing on search results pages. This lets your brand appear in search results for branded searches on more than only your website. It's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method to get your content noticed in search. That was only temporary for a couple of months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.