Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to in relation to SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started making use of in the past few years. However, it's very important to leverage when you're investing funds into SEO. Setting up and managing social media accounts are crucial to support SEO initiatives, but the benefits are not immediately apparent. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Social engagements occur when people comment, like on, share or tweet on a piece of content. The more social engagements a piece of content receives, the more social signals it will bring to your website. Search engines measure the social signals they receive, and consider it an index of quality when ranking content. This is a way for search engines to decide the content that people are most interested in and what their algorithms consider top-quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's past the time that you could go out and ask for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs must do link building using the old-fashioned method by creating high-quality content that is link-worthy. How can you get your content to websites which are willing to hyperlink to your site, if asking them directly would be considered "unnatural"? Social media can help. Social media allows you to place your content in front of the right people, who could be convinced to link to it in the event that it is worthy of linking to. They will also share your content with their networks and increase the reach of your content.

3) Amplification of content
The quality of your content is, it's not going to achieve much success without amplification. Marketing via email is an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media lets you expand your reach with your content. If you post your content to your followers, they will also share it with their personal followings if they find it helpful. They will then share it with their following to increase your reach. In return, you will gain a lot of relevant traffic such as inbound links, social signals and brand awareness All of these are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's name and شراء لايكات فيسبوك reputation to determine the quality of your site and how trustworthy it should be in their ranking algorithms. Social media helps to build an image for your business and also boosts your content. Google refers to this as co-citation. The creation of these co-citations via social media will help improve Google's trust in your website , and will also help by using branded search terms.

5) Social Indexing
Since search engines are able to index social media sites these profiles are now showing in search results pages. This lets your company's brand appear in search results for branded queries that are not restricted to your website. This is even more effective. Individual Tweets from Twitter were once indexed and شراء لايكات فيسبوك shown in search results too providing another method for your website to be ranked in the search results. It was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.