Five Reasons Why Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a fast growing marketing channel that most companies have only started using in the past few years. However, it's essential to utilize it when you're investing funds into search engine optimization. While the benefits of using social media are not immediately obvious, they are crucial for SEO aid. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some period of time. When people tweet, like, comment or share the content they like it is referred to as a social engagement. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to rank content. This is a way for search engines to know what content people consider to be most valuable and what their algorithms consider as high-quality. If the content you're looking at receives a lot of social engagement, it can be instantly indexed.

2) Link Building
It's long gone from the time that you could make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way to create quality content that is worthy of linking. What is the best way to reach websites that will link to your content, if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media enables you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content if it's worth linking to. These users will then share your content with others, increasing your influence.

3) Amplification of content
It doesn't matter how good your content is, it's not going to get much traction without amplification. Sure, email marketing is an excellent method to amplify content, but it'll only reach those in your database of marketing. It is possible to reach new audiences via social media. If you post your content to your followers, they will spread it to their own followings when they find it useful. This will allow them to be able to share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand شراء متابعين تويتر Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how reliable it ought to be within their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. This is what Google calls co-citation. These co-citations can be developed through social media to improve Google's trust and help with search results that are branded.

5) Social Indexing
Since search engines index social media accounts which means they show as search results. This lets your company's brand show up in search results for branded queries that are not exclusive to your site. It's even better. Individual tweets from Twitter were initially indexed and included in search results, too giving another opportunity to get your content noticed in search. That was only temporary for a couple of months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, شراء متابعين تويتر so it's important to leverage it for getting your content ranked.