Five Reasons Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is rapidly growing channel for marketing that most companies have only started making use of in the past couple of years, yet it's essential to utilize it - especially if you're investing efforts in SEO. The creation and management of social media accounts is extremely crucial to support SEO initiatives, but the benefits of social media aren't always apparent. There are many reasons to think about social media as part of your overall strategy to be online There are five main reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. When people tweet, alexa ترتيب المواقع, socialwb.com, like, comment or share a piece of content that is known as a social engagement. Content with more social engagements will show higher social signals. These social signals are used by search engines to rank the content. This is a method for search engines to know the most popular content and what their algorithms consider as high-quality. If an article receives lots of engagement on social media, it can be instantly classified.

2.) Link Building
It's been a long time when you could get links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create good quality content that is pertinent. But how do you reach websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the way to go. Social media allows you to put your content in front of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. These people will promote your content to others, increasing your influence.

3.) Content Amplification
The quality of your content is, it will not get much traction in the absence of amplifying it. Sure, email marketing is an effective way to boost the content, but it'll only be able to reach people who are in your marketing database. The possibility of reaching new audiences is through social media. Once you share your content, your followers will also share it with their following when they are satisfied with the content. They will also recommend your content to their followers, increasing your reach. You'll also get relevant traffic through inbound linking social signals, inbound linking, and brand recognition These can be used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content Social media can also build brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase Google's trust in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in the search results pages. This allows your brand to be listed in search results on specific queries that aren't limited to your company website. It's more than that. Individual tweets from Twitter were once indexed and shown in search results, too giving another opportunity to ensure your content's ranking in the search results. That was only temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.