5 Reasons Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI, we get this a lot from the current and potential clients. Social media is a rapidly growing channel for marketing that most businesses have only begun taking advantage of in the past couple of years, yet it's vital to take advantage of it particularly if you're investing funds into SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits of social media aren't always evident. From the myriad of reasons why you should consider social media as part of your strategy for online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, alexa ترتيب المواقع and other search engines rely on online dialogue in their algorithm for ranking. A social engagement happens when people comment, like or share tweets about an article. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your website. Search engines evaluate the social signals they receive, and consider it a quality factor when ranking content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm determines to be of high quality. A piece of content can be quickly indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's been a long time when you could solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you get in touch with websites willing to link to your website if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media allows you to present your content in front of people who are interested and could be convinced to link to it in the event that it is worthy of linking to. These people may also share your content with their networks which will increase the impact of your content.

3) Content Amplification
It doesn't matter how good your content is, it's unlikely to get much traction until you amplify it. Marketing via email is great method to boost the content you create, but it won't reach people in your marketing list. You can reach new audiences via social media. If you post your content to your followers, they'll be sure to share it with their own followings if they find it helpful. The people who share it will be able to share your content with their followers, thereby increasing your reach. In return, you earn a lot of relevant traffic and inbound links, as well as social signals , and brand awareness These are all utilized by search engines to assess content quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. Google calls this co-citation. These co-citations can be built through social media , which can help improve Google's trust and assist with branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing as search results. This lets your brand be displayed in search results that include branded search queries , which is more than just your own website. But it gets even better than that. Individual Tweets from Twitter were initially indexed and included in search results, too which gave another means for your website to be ranked in search. The service was temporary for a couple of months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.