5 Reasons Social Media Is Essential For SEO

What do social media have to have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, most businesses have yet to take advantage of it. This is particularly important to consider if you're planning to invest in SEO. Setting up and managing social media accounts is important for supporting SEO efforts, though the benefits are not immediately apparent. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time. Whenever people tweet, like, comment or share an article, this is called a social engagement. A piece of content that has more social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It's a way to determine the quality of content that people are able to use and what their algorithm determines to be of high quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
There are no more days of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithm SEOs must perform link building in the old fashioned way - create high quality content which is relevant to linking. What is the best way to reach websites that are willing to link to your website, even if they are thought to be "unnatural"? Social media can help. Social media allows you to expose your content to of relevant audiences that may be attracted to link to it if it's worth linking to. These people may also promote your content to their friends which increases the power of your content.

3.) Content amplification
It doesn't matter how high-quality the content you publish, it's not going to achieve much success unless you amplify it. Email marketing is an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media can help you connect with new audiences through your content. After you have shared your content, your followers will also be able to share it with their followers should they find it valuable. Then those people will share it with their following which will increase the reach of your content. You will also gain relevant traffic as well as inbound linking as well as social signals and brand recognition All of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google calls a co-citation. These co-citations can be developed through social media , which can help improve Google's credibility and aid in branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear in results pages for search engines. This allows your brand to be listed in search results on search queries that are branded and شراء مشتركين يوتيوب not limited to your company website. But there's more than that. Tweets that were individual from Twitter could be indexed and displayed in search results. This allowed your content to rank higher on search. It was only for شراء مشتركين يوتيوب a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.