5 Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is an incredibly expanding channel of marketing that many companies have only started taking advantage of in the last few years, but it's crucial to make use of - especially if you're investing resources in search engine optimization. Although the benefits of social media may not be immediately apparent, they're vital for SEO aid. Of the many reasons to think about social media as a part of your online strategy, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long time now. When people tweet, like, comment or share the content that is known as a social engagement. Content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to determine what content people find useful over what their algorithm decides is good quality. If something has a high amount of social interaction It can be quickly indexable.

2.) Link Building
There are no more days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs must build links using the old-fashioned method by creating high-quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media can help. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it if it's worth linking to. They will also promote your content to their network which increases the power of your content.

3) The amplifying of content
It doesn't matter how high-quality your content is, it's unlikely to get much traction without amplification. Marketing via email is a great way of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media can help you expand your reach with your content. Once you share your content, those who follow you will also connect with their friends should they find it valuable. They will then share it with their following which will increase the reach of your content. As a result, you get a lot of relevant traffic such as inbound links, social signals , and brand awareness - all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines much about the credibility of your site and how much it is considered reliable in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media will help improve the trust Google has in your website , and will also help by using branded search terms.

5) Social Indexing
Search engines have been indexing social media sites for a few years now, which means they now appear on search result pages. This allows your brand to be listed in search results on specific queries that aren't only restricted to your business's website. It's even more effective. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method to get your content noticed in search. However, it was only temporary it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for شراء ساعات مشاهدة يوتيوب [Find Out More] getting your content ranked.